Multi-device Movie Rentals Made Easier

In iTunes 12.6, Apple has added a long-awaited “rent once, watch anywhere” function. You can now start watching an iTunes Store rental movie on your Apple TV at home and then finish it on your next morning’s bus commute by streaming it on your iPhone. Previously, you could transfer rentals made on your Mac to an iOS device by performing an iTunes sync, and you couldn’t access rentals made on an Apple TV on any other devices.